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Are You PR-Challenged?
Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 870 including guidelines and resource box. Robert A. Kelly ©...
Communicating with Customer Focus
What you say as a Customer Service Professional is key to increasing customer satisfaction. This article focuses on WHAT you should say.
Communicating With a Customer Focus
Having a customer-focused mindset is important in providing...
How Merchant Accounts Can Save You Money
We all know that accepting credit cards is the key to online sales. Unfortunately, most merchants are unaware that acquiring a merchant account can actually save them money. And in many cases, big money!
For this experiment, we will use a...
Seven Ways to Make Your Customers Feel Important
Two important pre-reading notes: Before you chose to read or not
read this article, let make two things clear. Everyone has
Customers. Even if you work in an internal staff department in a
large firm, you have Customers. They are the people you...
Tips for Increasing Your Profits with Gift Certificates
Offering gift certificates is an excellent way of increasing your sales by solving your customers' gift-giving problems. Often people would like to give your products as gifts, but are hesitant to choose a specific item for someone.
I'm a...
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Convert Leads Into Customers, And Customers Into Super-customers!
A simple definition of marketing is "the getting and keeping of
customers." To sell your product or service, you must have
customers. To increase your revenues, you must have customers,
and you must turn those customers into repeat super-customers.
The easiest way to do this, both on- and off-line, is through a
content newsletter. There is no doubt that content sells. Useful
content builds trust and credibility, and over time turns your
customer from a stranger to a friend.
An online newsletter is easy to begin--all you need is an
autoresponder. I use Aweber for my newsletter (http://aweber.com/?203081).
You can advertise your newsletter on your website, on forums, on
your business card, in articles you write, on traffic exchanges,
and in your email signature. If you faithfully do these
marketing tasks, your email list will grow over time.
You must provide useful and informative content in your
newsletter. If you want subscribers to read it and (eventually)
buy from you, do not offer them junk. I define "junk" as opt-in
spam. Don't fall into the habit of sending out advertisements
veiled as "articles." Don't send only solo ads. Instead,
research topics for your newsletter and write quality articles.
Subscribers who are impressed with your newsletter will buy from
you. But it will take time to build trust. Trust is not built
through junk.
There are three phases to this process: 1) Get a lead; 2)
Convert that lead into a customer; and 3) Convert that customer
into a super-customer. Your newsletter will help you accomplish
all three tasks.
If you sell or market a product or service, and you are driving
traffic to your website, you typically
have only one shot at
capturing the interest of a prospect. If I go to your site and
click away, I may never come back. You need some sort of
follow-up system. A newsletter is the perfect vehicle for
follow-up.
If you are sending targeted traffic to your site (any other type
of traffic is a waste), visitors will be interested in the
content of what you are offering. To keep their interest, and to
keep your name in front of them, offer a f-re-e newsletter. Even
a simple, once-a-month newsletter will do.
If they sign up, you then have a chance to build a relationship.
This is done through your content. Many people don't buy
something the first time they see it, but as they come to know
you and your product through your newsletter, they become more
willing to purchase. Over time, just by offering a newsletter,
you can convert more leads into customers.
You turn those customers into super-customers also through your
newsletter. If the product or service they bought from you was
quality, you have built even more credibility with them. Perhaps
now they will make repeat purchases, or join a membership site
you offer, or even become an affiliate for your product or
service.
But the key is to offer useful, informative content. If the
premier issue of your newsletter is nothing but an ad similar to
your site, you will lose that lead. Build relationships through
high-quality content, and you will convert leads into paying
customers into paying super-customers.
Remember - no list, no money.
About the author:
Kirsten Hawkins is an online marketing specialist from
Nashville, TN. Visit http://www.pageranksite.com/ for more great
online marketing tips and webmaster resources.
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