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Becoming An Empowered Consumer
How many times have you said to yourself…"I just wish that company would treat me like they appreciated my business!"?
For many years I trained Customer Service Reps at a large corporation. There is no doubt that it was during those years...
Creating Sales letters that attract customers
A Sales letter is all about making a powerful offer to your visitors they can’t refuse. The sole purpose of a sales letter is to attract more customers and induce higher sales. Sales letters can be used with autoresponders to introduce new eBooks...
Home Equity Loans Company - 7 Key Questions to Help You Choose One
Choosing the right home equity loan can be tricky; you have to consider interest rates and repayment schedules, among others. Choosing the right lender, however, does not have to be a difficult task. If you ask the right questions, you can pick...
How to kick your customer service up a notch
Welcome to the inaugural issue of Human Tech Tips -- Tip #1. How
do we take your customer service and kick it up a notch? This is
a big question so where do we begin? As an overview, it's a
given that the answer is three-fold: People, Process,...
Using Reward Programs to Create Loyal Customers
done right, a customer reward program can help your business get more sales at less cost per sale, and keep your best customers happy in the process.
Customer reward programs were first introduced by the airlines more than a decade ago. Since...
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Fax Marketing : Reaching a New Niche of Customers
Traditional marketing and advertising assumes that all of your customers are traditional people. Even newer technologies like email assume that the best way to reach people is when they are at their computers. But think about it – there are plenty of people who move around and work on the go. Checking email may be a lower priority, and may be a task they only tend to once a day, once a week, or whenever they get around to it. When your target customers aren’t checking their email, your email advertisements aren’t being seen. Fax marketing can help reach this niche of customers by matching their fast-moving, real-time work style.
Fax Marketing Can Uncover Hidden Sales
Your fax marketing will tap into the hidden sales that can come from these people on the move because a fax is something physical, and seems to command a sense of urgency by its nature. Think about it. When you see a fax machine generating a fax printout, you assume its urgent. Your natural urge is to grab the fax off of the machine, and read it to see what’s up. A paper fax just can’t be ignored as easily as other electronic communications, like email and voicemail which can be stored and considered later. This is why fax marketing is perfect to get your message noticed, because if you can just get enough people to take a second and read what
you have to say, the law of numbers says that a certain number of them will turn into sales.
A paper fax marketing message can’t be easily stored for later reading by your target customer like an email either. Your customer’s tendency, if they want to follow-up in response to your fax communication, is to keep the fax on their desk or other place in front of them, because most people are worried about “out-of-sight, out-of-mind”. This means your message will be sitting right in front of your target customer, while your competitors email or voicemail messages float around in electronic storage, forgotten until a later time. When the customer gets in a buying mood, guess who they’ll remember?
Don’t pass up these incredibly lucrative niches of potential customers who are often bypassed because traditional email and voicemail don’t match their on-the-move work style. Hit them with your fax marketing, and you’ll guarantee that you’re the one they’ll remember. A paper in the hand is worth a hundred emails in the electronic in-box.
About the Author
Chris Bradley is V.P. of 3 Cent Fax Broadcast.com, where they help business save money and increase profits with their do it all fax service, where they do all the work and you can concentrate on your business.
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