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Customer Service Is Still The Key To SUCCESS!
Pick any industry. Who is at the top? How did they get there? I can guarantee the answer to that question is two words: "customer service." Sure, cost is important, variety is important, all those things are important. But when you're new to a...
Do you have a picture of YOUR customer?
I was recently working with a retail client and was discussing their merchandise strategy with their display manager. I asked the person about two products on the same display and who would buy them. The display manager mentioned that one of the...
Do You Make Your Prospects and Customers Jump Through Hoops?
Picture this: Your prospect has just learned about one of your products or services, and is now ready to buy from you. How you handle the next critical step can make or break the sale. Always keep in mind that most consumers are understandably...
How to Build Customer Trust in your Auctions!
Whether you realize it or not you may be giving your auction
visitors a reason not to buy your product or service. And it
could be just the smallest of issues that will cause them to
think twice about purchasing from your auction. As explained...
Mining For Gold With The Best Affiliate Programs And Hitting Pay Dirt
Colin McDougall tinkered around with affiliate programs earning a few dollars, nothing much to write home about, even had his own e-commerce site, known as the man’s mall. In theory that site was supposed to offer all sorts of gadgets for...
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Fire Your Customers
It's time to thin the ranks and fire some customers. That's right, can 'em, send them packing and tell them their business isn't welcome here anymore. Sound crazy? It's crazy if you don't!
Why would anyone fire a customer? Simple. It's costing you too much time and money to keep them around. This is obviously not an exercise where you send termination notices to valued clients. This is an exercise to get rid of the dead wood.
As you scan your list, there will be a certain type of customer that deserves the ax. Here is the profile: They always quibble over price and once they've stripped your profit margin, will pay slow, real slow. This customer is never happy with your service no matter what you do. They can't be pleased. This soon-to-be-ex client never refers any new business to
you and try as you might you cannot establish a working relationship. They have no loyalty to you and will jump as soon as they get a better deal from someone else. They call and complain often threatening to take their business elsewhere. Let them go.
In today's marketplace where superior customer service sets apart the winners from the losers, discussion about shedding customers isn't always popular. Running your business isn't a popularity contest, it's about doing what's best for the future. Fire some of your customers. Your business will be better and so will you.
About the Author
Brian Grinonneau is the general manager of McMann and Tate Advertising in Perrysburg, Ohio, and agency that works exclusively with small business owners helping them stand out in a crowded marketplace.
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