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Are You Satisfying Your Customers?
The latest report from the American Customer Satisfaction Index (Michigan School of Business) reports the following: Customer dissatisfaction with the quality goods and services offered in the marketplace is more than a nuisance. The US economy is...

Creating Value With Streaming Video Content
Having a corporate or promotional video for your company is often viewed as something of an expensive luxury – useful, but rarely considered to be an essential marketing tool. Whilst many businesses can understand the benefits of having a...

Customer Service and The Human Experience
Historically, customer service was delivered over the phone or in person. Customers didn’t have many choices, and switching to competitors was cumbersome. Today, these methods are but two of the many possible touch points of entry for any given...

Do you have a picture of YOUR customer?
I was recently working with a retail client and was discussing their merchandise strategy with their display manager. I asked the person about two products on the same display and who would buy them. The display manager mentioned that one of the...

Postcard Printing Bridging Business and Customers
Communication is the key to any business endeavor. But then again not all business owners have the time and the capacity to meet personally or call individually their customers. It would be a tasking as well as expensive endeavor to call every...

 
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How To Make Sure Your Customers Still Trust You


The stock market is still on a wild roller coaster ride. Trust in business is at an all time low. Do your customers still trust you? Here are seven ways to help you make sure.

1. Go the extra mile. Under promise and over deliver - a time worn concept that still works every time. Be there for your customers and show them how reliable you are. It's your actions that count, not your words.

2. Provide spectacular customer service - every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective.

3. Make sure your front and back office work like a well-oiled machine. Do your front line employees and back office staff tell your customers the same thing?

4. Manage your customer relationships - return customers take the least amount of effort - use that to your advantage. Keep in touch often.

5.


Communicate, communicate, communicate - with your employees and your customers. Nurture those relationships. Ask for feedback often.

6. Take responsibility. Don't pass the buck. If you can't personally handle a customer issue, make sure that you hand the customer off gracefully.

7. Meet commitments. Commitments guarantee that something will get done. They're also a way to manage the customer's expectations. Make commitments you can keep. A kept commitment builds trust. A missed commitment destroys trust. And once trust is broken, it takes much longer to rebuild.

Denise O'Berry is a small business expert and author of 65 Winning Strategies for Small Business Owners. Visit http://www.whatspossible.com to get your free copy of our Success Strategies Guide: 10 Keys to Success for Small Business Owners.