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5 Tips for a Safe Online Job-Search
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Can Small PR Firms Deliver Huge Results?
Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 1040 including guidelines and resource box. Robert A. Kelly ©...
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Identify, Acquire, and Retain Customers with a CRM [1016]
Identify, Acquire, and Retain Customers with a CRM [1016]
Publishing Guidelines: You may publish my article in your
newsletter, on your website or in your print publication
provided you include the resource box at the end. Notification
would be appreciated but is not required.
By S. Maurer
Customer Relationship Management CRM is a way to identify,
acquire, and retain customers, a business' greatest asset.
Research has shown that companies that create satisfied, loyal
customers have more repeat business, lower customer-acquisition
costs, and stronger brand value--all of which translates into
better financial performance.
Even though research shows that Customer Relationship Management
CRM initiatives have shown little success, a recent poll shows
that 35 percent of executives surveyed said their organizations
will launch Customer Relationship Management CRM initiatives
this year.
The present scenario of companies using "poorly implemented"
multi channel strategies for living up to the expectations of
customers is bringing both customer satisfaction and customer
loyalty down the ladder.
In short, Customer Relationship Management CRM is the computer
system interacting directly with the clients through voice by
phone (and voice recognition if necessary)
without human
actions, for marketing, sales, support, accounts and any other
application. In other words, the external world of a company.
Putting all Customer Relationship Management CRM facets into one
coherent, organized presentation to the customer could require
the services of a systems integrator. It would most certainly
require training everyone from webmasters to call center workers
to field sales technicians.
These days, a company's telephony system is already integrated
into the responsibility of its IT Information Technology Dept,
not only because it's often digital, but mainly because it's
more and more integrated into the data network. And in the not
too very distant future, the data process and telephony process
will have converged into one.
CRM and Call center managers plows generally adept,
quick-thinking individuals who it plows expected to manage large
numbers of people, learn new technologies on the fly, and still
report the full operation to the management team.
About the author:
S. Maurer is a 53-years old college graduated IT professional,
with 30 years of experience in the computer & technology fields.
Now is the Academic Director of http://mba-open-university.net
and
http://distance-learning-mba-online-mba-program-executive-jobs.ne
t.
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