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3 Reasons Why You Better Know Your Customers...Or Else
Which statement sums up how you define your customers? 1) I have a very specific customer in mind -- very specific and very narrow. I only want to sell to this specific customer, I'm not interested in attracting anyone else. Or 2) If they...
A Comparative Study in Customer Service
This month, I experienced the misfortune of having two laptop computers break down on me within a single week. One laptop was less than eight months old; the other had failed five times in less than two years. As you can imagine, I was extremely...
Can You Really Make Money While You Sleep?
If you’ve been utilizing the Internet for any length of time it’s likely you have been bombarded with junk mail claiming you can make money “while you sleep.” Most sensible people are bound to ignore such claims of easy money. But is it true?...
DON'T OVERLOOK THE 3 SPECIAL BENEFITS EVERY CUSTOMER WANTS FROM YOU
Every customer looks for 3 special benefits when they do business with you. They may not specifically ask for these benefits. But you're losing sales if you don't automatically provide all three. 1. FAST RESULTS Prospective customers may take a...
Getting And Keeping Customers
This is why you have a site in the first place, right? The idea is to make money, to get customers and keep them. There are some things you are going to have to do to accomplish this. Take a good, hard look at your website. Are there pictures of...
 
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Reward Your Customers

The formula for success for any business is to get your customers to make repeat purchases. There are a number of factors involved for getting repeat customers: pricing, quality of products and services, excellent customer service etc. One of the best ways is to reward your customers for their repeat purchases. Here are three effective customer reward programs you could implement:

Number Of Purchases

This program is based on the number of purchases made by any customer. You could give away a free product or service to any customer that makes ten or more purchases. To make the program more effective you could require a set time period that all ten purchases must be made by.

Dollar Amount

You can require a certain dollar amount be spent before the customer receives a reward. Tell customers if they spend over $50 in one month at your web site they get a 50% discount on their next purchase. You could also just reward one customer who spends the most every month with a bigger reward like a vacation.

Points System

Reward customers a point for every one-dollar they spend. Lets say


customers can get a free computer for 300 points. That means customers will spend $300 dollars on your products and services to get enough points to get the free computer. To push slower selling products or services just offer more points per dollar spent for those particular items.

The kind of rewards you give should depend on what your business can afford. Cheaper rewards could be gift certificates, coupons, clothes, or movie passes. Expensive rewards could be jewelry, vacations, bed and breakfast gift certificates, electronics or computer equipment.

You may want to invest in a good database program to keep track of your rewards program. I also recommend contacting a legal professional for advice, set-up and the structure of your rewards program. I hope these ideas I've given you help make your business more successful.

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