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A Simple Sales Strategy: Turn Customers Into Raving Fans!
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The Shrinking Ad Dollar
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Secrets to Getting More Customers
During some point in the business development cycle, every
business owner asks themselves the following question:
How do I attract more customers who will spend more money and
bring me more profits?
Most business owners are not in business to provide charity and
they need some way of attracting more customers who will spend
money.
Customer acquisition is the name for getting customers, and it
is the first priority any business owner should put into
practice. Almost anything you do in buisness is not as important
as customer acquisition. In order to stay in business and make
profits a business owner must have a full proof way to get more
customers, and keeping the loyal customers you have.
With out a doubt, the way to acquire more customers is through a
direct response marketing system. What this means is whatever
process you choose to acquire new customers you need a built-in
way of tracking response so you know where the customer came
from.
The Secret is:
You must tell your potential customers where they can find you
AND give them a worth while reason for doing business with your
company.
Needless to say this is the secret behind all marketing.
Marketing practices can be narrowed down to this one potential
goal. Tell your prospective customers where they can find you
and most importantly why they should be doing business with you.
Practical ways to do that are:
1. Send everyone
in your business area a postcard, or distribute
flyers when you announce a sale or event. Have them bring in the
postcard to receive a special discounted price.
2. Distribute a press release with the latest company news, and
products available only at your place of business. Include a
special telephone number for customers to call for more
information.
3. Give a speech at a seminar or Chamber of Commerce. and hand
out brochures detailing your products,and service with your
name, address, and phone number with a special way for customers
to get a discount at your business when they visit.
4. Take out classified ads, yellow pages, or whatever means are
available in your area, and don't forget to include that all
important discount offer in the ad.
5. You must be a expert in your business field by furnishing
information about you product, and service to potential
customers.
Most business owners regard marketing as a means to no end, and
would rather concentrate soley on their core business functions.
But when these practical methods are used in getting more
customers to there place of business they can consider
themselves successful, and start enjoying the profits of there
hard work!
About the author:
Chet Holcomb of http://www.internetpromotions.biz is a
successful marketing expert providing advice for web marketers
and webmasters on how to promote your website, or product using
marketing tools that work.
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