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Are you making customers an offer they can’t refuse?
I was reading an article in Forbes Global just before Christmas entitled ‘The Undeaded’. The article considered the great number of software companies who have been losing millions of $ and eating into their cash mountains built up by raising...
How to Calm Cranky Customers Without Blowing Your Stack
There isn't a day that goes by that I don't hear another small
business owners complaining about some of the customers they
have to do business with. Some of them REALLY are legitimate
complaints, but after listening to 100's of...
No Customer Left Behind
As more companies make the jump to cyberspace every week and billions of dollars flow across the Internet, nobody can deny that ecommerce plays a significant roll in business today. However, as the aisles of your local online shopping site get...
Survival Tips For Small Businesses
You may be in Mail Order, Direct Mail or you may be a local merchant with 150 employees; whichever, however or whatever you’ve got to know how is to keep your business alive during economic recessions. Anytime the cash flow in a business, large...
The Value of a Customer
You need to determine what the value of a customer is to your company. Answer the following questions: How much will the average customer spend with you per year? A = _____________ If you provide quality service and products, how many years can...
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Sequential Autoresponders Build Customer Relatonships
A powerful reason for making the switch from using the
unlimited autoresponders that come free with your web
hosting account to paying a monthly fee for an
autoresponder service is the building of customer
relationships through sequential autoresponders.
Although many web hosts offer unlimited autoresponders,
each autoresponder is only capable of sending one response.
Building business relationships that will increase your
sales begins with the use of sequential autoresponders
from a paid autoresponder service.
For example, if you want a copy of this article e-mailed
to you, an ordinary autoresponder will do the job. But,
what if you want me to send you a seven-part e-mail course?
At the end of each autoresponder, I could refer you to the
next autoresponder, but having you request all seven
e-mails with just one action makes more sense.
Additionally, marketing experts generally seem to agree
that a person needs to be exposed to your message multiple
times before they respond or buy. If someone subscribes
to your autoresponder because of their interest in a
subject, you can then supply them with helpful information
on a regular basis.
Thus, you establish trust and a relationship with your
prospective customers. When they trust you, they
are
more likely to act on your recommendations and buy from
you.
This type of relationship is pretty hard to develop with
just one e-mail. However, several e-mails from a
sequential autoresponder will help you to build such trust
as your prospective customers get to know you over time.
As well, people have so many things clamoring for their
attention that many just forget about you and your
products and services unless you periodically remind
them.
So, by paying a modest monthly fee, you can have unlimited,
sequential autoresponders working for you. Yes, a paid
autoresponder service can help increase sales by building
trust and business relationships.
About the author:
RESOURCE BOX:
J. Stephen Pope, President of Pope Consulting Inc.,
has been helping clients to earn maximum business profits
for over twenty-five years.
For profitable Work at Home Small Business Ideas, visit
http://www.yenommarketinginc.com/
To see how autoresponder services can improve your profits,
visit http://www.yenommarketinginc.com/autoresponders.html
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