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7 QUESTIONS YOU MUST ANSWER BEFORE A CUSTOMER WILL BUY
Customers buy from you because they expect to get something more valuable to them than the money they pay for it. You can assure them of getting that value by answering 7 important questions. Prospective buyers usually don't ask these questions....
HostedSupport.com Removes Barriers for Small Business with Free Version of its Automated Customer Support Solution
HostedSupport.com, a leading provider of affordable automated
online customer support solutions for web businesses, today
announced ezSupport Lite, a free version of its automated
customer support solution for small-to-medium businesses with...
How To Hit The Competition Without Losing The Customer
Get over it! If you run any type of business, you're going to have competitors. Even if your product or service is a unique one, soon you'll have copycat products start surfacing. Competition is therefore just a fact of business life and one of the...
How To Turn Your Customers Into A Walking, Talking Billboard For Your Business
“This guy told me you would charge $600 and would require payment up front,” she said. I was stunned. “I don’t know where he came up with that figure,” as I struggled not to drop the phone. “I’m not even sure who this guy is. But the price is...
Imagine PR Like This Helping You
As the kids say, how cool is this?
You’re a business, non-profit or association manager and, finally, you decide to do something positive about the behaviors of those important outside audiences of yours – behaviors that MOST affect your...
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Think Positive - Care For Your Customers
Operating a business on a daily basis dealing with customers can actually be frustrating and they often don't make it easy for you and your employees to treat them nicely.
You need to remember where all your revenue and sales come from for your business. Every dollar in sales that your business gets comes from these customers that can sometimes be frustrating. You want to treat them well and hope that maybe they'll return another day happy and satisfied and bring family and mends.
The old saying, "The customer is always right", is really not true. One unhappy customer, through word of mouth, can translate into a lot of lost customers. Just because customers aren't telling you how good you are, often times you think, "Everything must be okay." They may not come to you and say, "That was a horrible experience, but they might tell their family and friends that." Silence is not golden.
Each person really has different theories on this, but they have the potential to tell just one or many other people positive or negative things about your business. Look at a happy customer as free advertising. You might already know how much it costs for advertising.
It's been said that an unhappy customer will tell a minimum of 1-10 people their negative experience. Think about that. 1-10 people automatically not doing business with you. That might change the way you respond to someone. Just maybe a receptionist having a bad day and being rude on the phone - that person telling 1-10 people about that and they will never do business with you.
The first step to a better relationship is to realize customers aren't different from anyone else. They are
people with feelings, reactions, wants and desires. They've been studied for the last 50 years and during that time, more than any other time in history. It's your job to understand human drive, passions, emotions, fears and target those emotions.
You want to always be looking for a response from them good and bad. Every bad response you get from a customer is an opportunity to improve.
The second step is to reverse your "Money Plan" that is always thinking of them as money machines. You want to think, "How can you get them more - better - faster - easier - less expensive - higher quality - longer service- better benefits - more options - and more desirable things that they want?"
In order for this to work you must think of your profit will come as long as you are running the business properly. You can't think like this for long without ending up with more value in your business or product or service. A greater number of customers that are doing more business with you, doing it more frequently, and they're doing it more often for a longer term and they're giving you referrals. Treat your customers like you want to be treated.
About the Author: Abe Cherian is the founder of Multiple Stream Media, a leading performance-based Internet advertising company dedicated in helping small businesses create online presence, brand recognition and online automation. Main company web site: http://www.multiplestreammktg.com
Source: www.isnare.com
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