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A Manager's PR Paradigm
If you manage a department, division or subsidiary for a business, non-profit or association, your primary public relations model probably should read this way: people act on their own perception of the facts before them, which leads to...
Questions to ask yourself to prevent costly errors on your printing jobs
I remember having to write about an article on how your graphic designer can cost you money. Sure, your graphic designer can have all the blame when you find out later that your material cannot be run through the press right away because there are...
South Florida Employees Reduce Work Hours by 15% to Care for Parents
Seventeen percent (17%) of caregivers quit their jobs to provide care for aging family members, and another 15% reduce their work hours to assist their loved ones. This shocking loss of employee productivity is hitting South Florida businesses very...
Two Methods of Marketing Using Joint Ventures
You may publish this article in your ezine, newsletter on your web site as long as the byline is included and the article is included in it's entirety. I also ask that you activate any html links found in the article and in the byline. Please...
Why Are You Doing Everything Yourself?
When I coach my entrepreneur clients, one problem I often see is that they're not taking enough time to market and grow their business. It's not that they don't understand the value of those efforts, or they don't want to make the time. It's that...
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Checklist For Writing Effective Articles
Before writing an article, have you ever felt overwhelmed by a
blank sensation, not knowing where to start?
...I'll bet you have!
This checklist should help you eliminate some common problems in
writing articles:
1. Have a specific purpose in mind.
Always have a specific purpose in mind before you begin writing:
you should be crystal clear about what are you hoping to
accomplish by writing your article. Is it an article clarifying
an issue for your customers, to attract prospects, to improve
the link popularity for your website?
2. Know your target population.
Before writing an article, conduct research on the target
population. What are their experience, their interest, and their
wants in the chosen topic? What pain or problem do they try to
avoid?
3. Develop a detailed outline first, stressing on the benefits.
Now that you have a purpose and a target, organize your article
so that scanning it quickly will show immediately to your reader
how he will benefit from it and what are the most important
points.
4. Stop your reader in his tracks with your title.
Your title should grab the reader's attention and 'force' him to
read your first paragraph. Using your most important benefit
usually does it.
5. Start your article with the most important information
Again, do not keep your most important information for the
conclusion! Give it
immediately and develop on it in the
following paragraphs.
6. Keep jargon to a minimum.
If possible, avoid jargon as well as prejudices and
insinuations. Write your article so that even a child can
understand it.
7. Make your article warm and personal.
Speak direct to the reader. Use a lot of 'you'. Reading your
article, the reader should feel warmth and empathy, knowing that
you have the same problems and goals than him.
8. Keep sentences short and simple.
Using short and simple sentences will allow a fluid and easy
reading, preventing your reader to get bored.
9. Have someone from the target population critique your
article.
Who can give you a better feedback than someone from your target
population? It will help you
10. Spend more time rewriting than writing.
Besides formatting your article for easy reading and nice
presentation, be sure to use tools or an external editor to
carefully proofread your writing for grammatical and spelling
errors.
Remember that the more writing you do, the better you will get.
After sometimes, when you are in the habit of writing, article
writing will not seem as difficult as now!
About the author:
Dr. John E. Neyman, Jr.is a Pastor, Author Internet Marketing
Coach and Relationship Coach. You may visit Dr. John's website
at http://LeadersExcel.com Or e-mail him at
drjohnneyman@gmail.com
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