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Are You Invisible?
(c) Copyright 2004 In today’s competitive workplace it is not enough just to be good – you have to be seen to be good. It is not an environment in which to indulge in false modesty. If you allow your talents to be taken for granted they will be....
Communication Smoothes the Path to Change
Productivity almost always suffers in times of great change,
because employee stress dramatically increases due to the
universal fear of the unknown. In these times, communication
becomes more important than ever.
Often senior executives...
Seven Preparations for Writing a Business Plan
Writing a business plan is a daunting task. If you do not know that by now, you will discover that soon after you have read your first set of instructions for writing a plan. While each of these preparations will require much of your time and...
The 10-Step Resume Critique
Your resume will generally receive a 15- to 30-second scan upon first review by an employer. With that in mind, it is critical that your resume -- your "paper handshake" -- makes a positive first impression and compels the reader to put your...
Working From Home Is A Family Affair
The level and quality of family input and support are often ignored when starting a business. Even with money and inventive ideas, family backing and emotional support are primary ingredients to success. This article provides questions which must be...
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Remember what your mother told you (Repetition Works!)
What message from Mom (or Dad) sticks with you? Is it "Always
wear clean underwear"? How about "If you can't say something
nice, don't say anything at all"? Or is it something else
entirely? Mine is "Clean your plate." (This could explain the
excess poundage around my hips!)
These bits of advice stick with us for one big reason -
Repetition. You and I heard these messages again...and
again...and again.
That's the marketing communications lesson for the day. If you
want your audience to absorb your message, repeat it. And I
don't mean two or three times, either. Current wisdom says it
can take nine or more repetitions for a message to sink in.
Wondering why it takes such an effort to make an impact?
Consider these facts.
* Your target audience is probably inundated with messages. It
takes an effort to break through the clutter. Repetition,
combined with an intriguing presentation, will increase your
odds of being noticed.
* Prospects buy when they're ready. You need to be out there
consistently to capture the prospect's attention when he or
she's in purchasing mode.
* We retain
only about 10% of the information we're exposed to
each day. Repetition increases the chance your message will be
part of that lucky 10%.
So repeat, repeat, repeat your core message. But you don't have
to use the same vehicle over and over. The most successful
marketing communications programs use a variety of techniques to
deliver a company's message: publicity, direct mail,
advertising, trade shows, web site, literature and more.
Mixing it up increases a program's effectiveness since prospects
get the same message in a variety of forms. It can also make
repetition more affordable.
Copyright 2005 Clairvoyant Communications, Inc.
About the author:
Claire Cunningham, president of Clairvoyant Communications,
Inc., helps companies jumpstart their sales with increased
visibility. She shares her expertise on her web site
http://www.clairvoyantcommunications.com and through monthly
e-newsletters, Communiqué and Communiqué-Small Business. Avoid
costly errors with Claire's "Top Marketing Communications
Mistakes Companies Make." Call 763-479-3499 or e-mail
claire@claircomm.com to request your copy.
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