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10 Start Up Marketing Tips
This list has been compiled as a result of years of working with business owners who didn't quite lay the right groundwork when they started up, and ended up paying for it later. Sometimes, what seems like a means of saving money actually ends up...
Making Profitable Lemonade From Lemons!
This October 31 turned cold, wet and dreary across Chicago and its suburbs. A rotten night for Halloween. And it could have been a lousy night for this business traveler, cheered only by the prospect of conducting an interactive team session the...
Outsourcing CAD Services
CAD services have been a major sector where Indian outsourcing
firms have drawn prominent track of success. Documentation,
design and AEC firms in the United States, United Kingdom and
European countries are utilizing the Indian talent. These...
Real Estate Development Marketing - A Specialist Article For Those Interested In Real Estate Development
From the desk of Colm Dillon ... Author of "Residential Development Made Easy" Real Estate Development Marketing! When do you start? As soon as you open your 'baby blue eyes' every morning! "The Easy Part of Property Development is...
Robert Rodriguez Weathers the Stock Market
Robert Rodriguez likes to buy stocks at their lows. When there are not enough stocks hitting new lows, he closes his fund and piles up cash. This is what he has been doing lately. His moves deserve attention for good reasons, his $1.7 billion FPA...
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So Good You Can Sell a Ketchup Popsicle to a Woman in White Gloves
A good salesman is born that way; it is not a learned behavior. End of story. Go solve another mystery. This one is over.
Crack any sales help book and you'll find all of the traits the author says a good salesman must have. He must be an early riser, well-organized, diligent, a great communicator, well-dressed, punctual, tactician, statistician, creative, bold, a great listener, a great talker, assertive, convincing, analytical, and maybe mystical. He must be a planner, a time conservationist, and posses the ability and desire to always win. His presentation has to be polished, his words impeccable.
WRONG!
A real salesman has the innate ability to make people like him and listen to his ideas. You can't learn it in any book or sales course. You've got it
or you don't. It's magnetism, plain and simple. People buy from people they like not because of a superior product, killer service, and never price.
If you really like people and enjoy the game of getting them to see your point of view, you're a natural born salesman and will do well, very well. In fact, you'll be in the top income percentage of all professions.
If you spend all of your time trying to "learn" sales techniques, you'll look forced and unnatural. Look for work that better suits your temperament. A true salesman is born, not made.
About the Author
Brian Grinonneau is the general manager of McMann and Tate Advertising in Perrysburg, Ohio, and agency that works exclusively with small business owners helping them stand out in a crowded marketplace.
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