|
|
|
Baxter Grabber - Advanced Landing Page Strategy
What you are about to read is the strategy for an advanced landing page concept called the Baxter Grabber. You will read what elements comprise the landing page as well as the one element that allows the Baxter Grabber to excel above and beyond...
GREAT IDEA! NOW WHAT? THE ENTREPRENEUR'S CHALLENGE
You've done it! A brand new product idea. Or, perhaps, a new
service, based on a need you've spotted which no one else seems
to have noticed. Possibly even a unique and different way to
accomplish an older idea. You can see it's effects, know...
The Ten Habits of Highly Effective Speakers
Successful speakers do not do all the right things all the time. They often take risks and risk bombing. But all top speakers take daily action, to move towards their goals with many adjustments. Here are ten ways to be a highly effective...
Three Methods for Writing a Business Plan
Writers of novels, poetry and press releases have a system for
writing. Of the countless variations, there are three which can
be applied by the inexperienced writer of a business plan.
Discipline, mood and formula are common terms used to...
Turn Your Marketing Pieces into Marketing Masterpieces with These Five Design Techniques
Copyright 2005 Karen Saunders
It's almost 5 o'clock on Friday afternoon. Do you know where
your newest marketing pieces are? If you're a small business
owner, they may be buried on your desk because you've got so
many other important details...
|
|
| |
|
|
|
|
|
|
Trust, the Key to Success
Not everyone is comfortable putting their personal information online. It is up to you to make customers feel at ease while they do business with your company. This means boasting your reputable name on your site with the Verisign Banner or the Better Business Bureau seal. These are not just added accessories to make your site look pretty this is your good name hard at work.
You’d be surprised how easy it is to turn someone into an e-shopper. The security of a shopping cart allows customers to know instantaneously that everything is OK and that their credit card number is in fact not lost in cyberspace. When gaining the trust of a potential customer, it is important to go the extra mile. I e-mail my customers numerous times to make sure they are happy with their product, and to ask about their success. All of this may seem time consuming, but it is worth it. My clients have come to expect reliability and honesty from me, and I would have it no other
way.
Even if you do all of the things I have outlined to build up this trust, your good name can be lost immediately with the sale of one shabby product. Your business is your top investment so it is important to make sure there is plenty of value in everything you produce.
Here are a couple sites where you can be rated and/or apply for a seal of approval:
http://veribiz.com/
http://www.internettradebureau.com/
http://www.e-safecertified.com/
http://www.truste.com/
http://epubliceye.com/
About the Author
Tom Antion provides entertaining speeches and educational seminars. Tom is the author of the best selling presentation skills book "Wake 'em Up Business Presentations" and "Click: The Ultimate Guide to Electronic Marketing." It is important to Tom that his knowledge be not only absorbed, but enjoyed. Tom has addressed more than 87 different industries and is thoroughly committed to his client's needs. http://www.antion.com
|
|
|
|
|
|