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Commodity Sales Prospecting � How to Stand Out From Your Competitors
I have received a number of requests for advice from salespeople and sales managers that sell "commodity" products and services. When I refer to commodities, I don't just mean pork bellies or frozen concentrated orange juice. A commodity is any...
Financial Services Marketing Insights: A Marketing Compass
What we now call “marketing” began long before the name was coined. In the mid-1800s, traveling salesmen dressed “snake oil" and other tonics in fancy packaging and extolled their virtues to a gullible public. New marketing applications soon...
Hurdles to Cross Cultural Business Communication
International businesses are facing new challenges to their internal communication structures due to major reforms brought about through internationalization, downsizing, mergers, acquisitions and joint ventures.
Lack of investment in cross...
Part 5 of 5 - How "Pipe Dreams" Can Become Realities!
Take a look at yourself - inside and out. Where do you live, what job do you have, how do you relate to your friends and family? What interests do you pursue, what adventures do you have?
What do you truly want from life? Do you want...
What's a Professional Sales Manager?
I was in the depths of a major depression. As a third year salesperson with a good company, I was doing well, and was on my way to becoming the top salesperson in the nation for that company. But business had slowed down a little, and I didn't...
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Sales Success – The 5 steps
It's a common question we come across everyday: why is business getting more difficult now? Well, it all starts with your company's sales competencies. The strange thing is that many companies spend lots of money and time training its people how to sell their products but not how to sell.
Avoid the sales peaks and troughs experienced by the average salesperson by building an individual selling system that will guarantee you results…
Step 1: Goals
Without clearly defined goals, measured over a specific time frame, you will achieve very little. When setting your goals consider your income, lifestyle and requirements.
First aim to improve your last years’ income by a specific amount, or, if you are new to sales, aim to achieve as close to the top sales person in your team as you can.
Step 2: Prospecting
The level of success achieved by salespeople will always be determined by the number of customers self generated, that is other than floor traffic or telephone enquiries generated by your advertising.
Put a system in place to regularly find new customers from referrals, past customers etc.
Build up your database of loyal customers that you can sell time after time.
Step 3: Qualifying
Qualifying is the factor, which has the greatest impact on the management of your time. You have to become skilled in sorting prospects. The greatest stress in your career will come from working with
unqualified prospects, be it someone who refuses to buy at a fantastic price or someone who is not ready, willing and able to buy at all.
Step 4: The Sales Process
The key to a successful sale is the ability to build rapport and trust with each customer.
Meet, greet and build rapport, settle them on a model, garment or product to demonstrate.
All the time check by asking trial-closing questions then asks for their business.
Remember to sell the benefits of your product speaking in their own linguistic modality. For example talking to an auditory person about a car engine you would say.
“Listen to that engine, doesn’t it sound great?”… Or to a visual person your could say, “You see how smooth that engine is”…
Step 5: Follow up
This is the first step to the next sale to your customer or to obtaining referrals from them… First a thank you letter, then a 7 day follow up call followed by a call at least every 9 days. This will ensure a steady stream of referrals… All you have to do is ask
Remember… Do what you most fear to do, and you will have the results you most want to have…
About the Author
Gordon Goh is author of the free, informative website Simply Motivation offering quality useful tips for Motivation
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