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gomembers, Inc. launches online webinar program
gomembers announces its new series of online webinars featuring its industry leading meeting and event planning software, meetingtrak, meetingtrak/ce and the web enabling component etrak. Visitors can also register to see membertrak, which adds...
gomembers opens new corporate office training center
FOR IMMEDIATE RELEASE October 28, 2004 gomembers opens new corporate office training center [Herndon, VA] gomembers, Inc. (http://www.gomembers.com) released the 2004-2005 class schedule for its training facility in their new corporate offices in...
How To Choose The Best MLM Leads
What are the characteristics of the Best Mlm Leads? This is a good question to ask before you spend any money buying leads to build your MLM business. Before we get to that let's take a look at why you would want to buy MLM leads in the first...
Leadership Lessons Learned The Hard Way, Part II
In "Leadership Lessons Learned the Hard Way, Part I," Marine First Sergeant Paul Berry’s after-action report on Operation Iraqi Freedom offered priceless advice for business owners and managers. In Part II, 1stSgt Berry reveals the close attention...
Sales Planning
This article presents the importance of planning as it relates to selling.
You never have a second chance to make a good first impression and EVERY call requires a good first impression. Planning helps you make a great first impression every...
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Direct Response - The Fast Track to 6 Figure Freelance Copywriting
Why is freelance direct response copywriting so lucrative? Because it drive immediate sales. And if you can show that your writing will get people reaching for their credit cards, you'll have no shortage of work.
It's not complicated. Companies that depend on making immediate sales from direct mail packages and ads are very good at doing the math. They know how many sales they need to see a good profit from their investment.
As a result, they place enormous value on the skills of a good copywriter. In fact, I can't think of any other situation where the value of the writer is so completely appreciated.
In direct marketing, the writer is king or queen. Decades of testing have shown that the words can make a huge different to response rates and sales.
And there's more good news. In fact, a number of pieces of good news:
1. Companies frequently outsource their direct marketing copywriting work to freelancers. How come? Because they are looking for the best. They'll keep trying people, and paying them well, in their search for someone who can write a package that will perform just a little bit better.
2. There is always a shortage of good direct mail copywriters. It's hard to believe, seeing how profitable this work can be, but
there are just never enough good writers who can create great work.
3. There are new markets just begging for strong DM copywriters. There are plenty of industries that have been depending on direct response for decades: finance, health, magazines, cable TV, collectibles and more. These guys are always on the look out for new writers. AND, there's one new industry that is literally starved of good direct response writers...the high tech industry, particularly in the B2B area. If you have an interest in high tech, here's a niche that will drive you to that 6-figure income very, very quickly.
If you already have strong direct response copywriting skills, be sure to do some research in the high-tech area.
If you want to get into direct mail copywriting, but don't know where to get the best training, I would strongly recommend you check out my review of Michael Masterson's Accelerated Program for Six-Figure Copywriting. You'll find it here: http://www.freelancewritingsuccess.com/michael-masterson.php
About the Author
Nick Usborne is a freelance writer, author and speaker. For more articles and resources on making money as a freelance writer, visit his site, www.FreelanceWritingSuccess.com.
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