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Communicating Value
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FIVE WAYS TO EVALUATE AN ONLINE BUSINESS OPPORTUNITY TO SEE IF IT'S RIGHT FOR YOU
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So, Why Don't You Tell Me About Yourself
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Work Priorities: Where Can You Spend Your Time Most Effectively?
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Top 10 Resources for Selecting Direct Sales Opportunities
Copyright 2005 Roger Staubus
Direct Sales Home Business Opportunities are very popular and
direct sales in terms of dollars and numbers of people are much
larger than most people realize. Sales in the U.S. have doubled
in the last decade to $25 billion and more than $82 billion
worldwide. These statistics are from the Fact Sheet
(http://www.dsa.org/research/04gofactsheet.pdf).
The Direct Selling Association (http://www.dsa.org/)is the first
resource to research. Then, the Fact Sheet mentioned above.
The third is the "Benefits of Direct Selling"
(http://www.dsa.org/selling/benefits.htm), which shows some of
the popular reasons people choose direct selling-
* Direct selling is a good way to meet and socialize with new
people. * Direct selling offers flexible work schedules for many
people. * Direct selling is an excellent way to earn extra
income. * Direct selling is a good way to own your own business.
* Earnings are in direct proportion to efforts.
In addition, people like to shop through direct selling, with
recent surveys indicating 55% of Americans have purchased goods
or services through direct sales. This is more than the number
who have purchased through television shopping and on-line
computer services combined.
Member companies (150 of them) adhere to the DSA Code of Ethics,
which is significant both for individuals representing a company
and consumers who buy products from the company. There are also
criteria listed at this site for what to check for to make sure
the opportunity is a legitimate one.
An opportunity seeker should also search to determine whether
the company is a member of DSA or not. On the web site, one can
review all the member companies.
The Big Book of Direct Sales Careers
(http://www.bigbookofdirectsales.com/final_book_ebook.pdf) Here,
an individual can review specific companies that offer direct
sales opportunities. Some of the resources available are 1) Top
10 Highest Commission Companies, 2) Top 10 Most Unique Products,
and 3) a Quick Comparison Chart that compares four items for all
the companies listed in the e-book, which is a large one. The
four items are 1) Product, 2) Retail Commissions, 3) Downline
Commissions, and 4) Starter Kit Cost.
There is also a list of questions for opportunity seekers to ask
before signing up to sell the products. Some of the better ones
are-
* How long has your Company been in business? * How many
consultants does your Company have worldwide? * How much does
the basic starter kit cost and what is its retail value? * What
is your Company's main sales method? * What kinds of training
does your Company provide? * Is your
Company a member of the
Direct Selling Organization? (See above) * Do consultants have
their own Company affiliated website? * Do consultants have to
maintain their own inventory? * What percent commission do
consultants earn? * What percent commission do consultants earn
on recruits?
There are 191 pages in this PDF e-book, and it is a very good
resource for anyone considering a direct sales opportunity. An
additional item to consider is to talk with someone who is a
consultant for the Company to get their view of the positive and
negative factors that will be encountered.
The next resource is a "New Approach for Rating Home Biz
Opportunities" available at the link below.
(http://www.goodhomebizopp.info/ratebiz.html) This approach
rates 11 major attributes and 7 minor attributes for selecting a
home business opportunity. In addition, 52 questions or
considerations are listed for the basis of the 11 major and 7
minor attributes used.
"A Top Rated Home Business For Mom!"
(http://www.articlealley.com/article_11956_15.html) provides an
example of a direct sales home business opportunity rated using
the New Approach mentioned above for a Company that is a member
of the Direct Selling Association.
The next resource is an article entitled "10 Tips for Choosing
the Right Direct Sales Company" by Susie Cortright
(http://www.halife.com/business/direct_sales.html). One of the
questions she suggests is "Does this company involve a business
you are truly passionate about?" I think this is a very good
question for anyone considering a specific company.
Also, another article "Which Direct Sales Company is Right for
Me?" by Stefanie Fauquet also has a list of good questions, and
she advises to look carefully at the quality of the products
involved.
(http://www.ezinearticles.com?Which-Direct-Sales-Company-is-Right
-for-Me?&id=76651)
The next resource link is a Direct Sales Company Directory
(http://www.internetbasedmoms.com/direct-sales/) which provides
good information about specific companies.
The final resource is a site that reviews Direct Sales Companies
for individuals seeking a good one.
(http://www.mommysplace.net/direct_sales_companies.html)
To summarize, the 10 resources listed above are ones that anyone
seeking a direct sales home business opportunity should use
extensively before investing time and money in a specific
opportunity.
About the author:
Roger Staubus CPA http://www.goodhomebizopp.info/index.html
Author of the Free e-Book "Looking for a Good Home Biz?" and
author of two previous articles, "New Approach for Rating Home
Biz Opportunities" and "A Top Rated Home Business For Mom!"
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