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Blueprint for Change
A Blueprint for Change: Just when things seem working well, you have to do more with less, faster, cheaper and better. Change can be viewed as either an opportunity or a threat. Unfortunately, most organizations undergo significant change when...
Business Growth Through Strategic Merger and Acquisition
Successful growing companies usually grow through a combination of organic growth and strategic acquisitions. For purposes of this article, a strategic acquisition is defined as an acquisition where the result of the combination is far greater than...
Develop a Successful Business Foundation Second to None
Looking to start a new business? Starting a new business can be
a complex, exciting time. There are many aspects to explore.
Consider this startling statistic approximately 97% of small
businesses fail or under perform. There are certain areas...
Public Relations: Converting the Non-Believers
What’s the real reason some managers shy away from public relations? I believe it’s because they don’t understand, or believe, the direct connection between what public relations is capable of delivering and their need to achieve specific ...
Strategies to Time Management
Strategy is a planning ahead to achieve a specific goal. Some of
us plan a time management scheme for one or two years, while
others plan five or ten years. In college, we were taught to
manage our time according to long-term and short-term...
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Building Win-Win Alliances
Many professionals suspect there must be a more efficient way to attract customers. They wonder, "How can I shift from gathering one business card at a time to gathering thousands of customers through one initiative?"
Business strategist Debra Valle (PCC) challenges readers to abandon their "one-customer-at-a-time" mentalities in favor of creating strategic alliances that increase visibility, sales and profits.
About the Author
Debra Valle (PCC) is a nationally-known speaker, author and president of Marketing U Inc., a virtual university and coaching company that helps emerging businesses create and transform ideas into sustainable business opportunities.
Debra's background includes 18 years with Fortune 500 companies Chrysler, Mazda, Nestle, and Michigan Opera where she was responsible for brand positioning, strategic planning, advertising, and direct marketing.
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