|
|
|
A Strategy for Success
In the quest towards achieving success and accomplishment in our
lives, a systematic plan of action is needed. Without a plan
even the greatest of efforts will be ineffective, eventually
degenerating into frustration and wasted time. A guided...
Plan for Business Success - 6 Reasons to Succession Plan
There are many valuable reasons to plan for the future - not least because it reduces the inexperience when people leave the business or organisation - yet there are other reasons too. Succession Planning provides many valuable assets to your...
Secrets To Successful Publishing
Have you ever wondered what would it take to compete successfully with the “big guys” like Simon & Schuster and even get to the top of the heap? If there is such thing as a magic formula for success, then the story of Geela, the author of the...
Why bother with customer centricity?
CRM Magazine recently asked their subscribers "What is the number one concern that keeps you up at night?". I found it interesting that none of the responses resembled anything like: "My kid is failing out of school", or "My spouse works too...
Why Just The Right PPC Campaign Management Brings in Lots and Lots of Cash
So you spent all your time and energy building the perfect
website. Now you want to share the fruits of your labor, and
maybe even make some money on the side through your online ads.
Maybe you have an online business that markets a hot...
|
|
| |
|
|
|
|
|
|
Developing Your Mission
"The best Leader is one who knows how to pick good people to do what he
or she wants done and self-restraint enough to keep from meddling with
them while they do it." - Heidi Richards -
Developing Your Mission
Mission statements describe the purpose of an organization or a sub-group of it. It is a general description of what it is that the team is there to do. It grows out of the Vision. It describes the organization's purpose. It tends to be general with objectives often accompanying it. The mission provides the "framework" for goals and objectives. It also provides guidance for the major decisions officers and board members need to make. Identifying or updating the mission is usually done during strategic planning.
Developing a mission statement can be approached using varying methods:
Participants may use highly analytical and rational exercises such as focused discussions or highly creative and divergent approaches through daydreaming, sharing stories, etc.
In the wording process consider the products, services, values, market and concern for the public image of the organization.
The mission should be brief enough (one or two sentences) that
everyone in the organization can learn it and recite verbatim.
Adding or removing a word, which may also further define the scope of products and services of the organization, can accomplish refining the mission.
The mission should include sufficient description so that it clearly separates the mission of the organization from other organizations.
It is a good idea to revisit the mission from time to time to make sure it is relevant to the organization's current situation.
To stimulate thinking the group should consider the functions of the organization, who the organization serves (the customer) and how the organization will fulfill the functions (the activities, methods and technologies).
© 2005 - Heidi Richards
About the Author
Heidi Richards is the author of The PMS Principles, Powerful Marketing Strategies to Grow Your Business and 7 other books. She is also the Founder & CEO of the Women’s ECommerce Association, International www.WECAI.org (pronounced wee-kī) – an Internet organization that “Helps Women Do Business on the WEB.” Basic Membership is FREE. Ms. Richards can be reached at Heidi@speakingwithspirit.com or heidi@wecai.org.
|
|
|
|
|
|